Tuesday, April 19, 2011

"MIKE & MOLLY" AND "HAWAII FIVE-0" WIN THEIR TIME PERIODS IN VIEWERS AND KEY DEMOGRAPHICS

"MIKE & MOLLY" AND "HAWAII FIVE-0" WIN THEIR TIME PERIODS IN VIEWERS AND KEY DEMOGRAPHICS
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04.19.2011
"MIKE & MOLLY" AND "HAWAII FIVE-0" WIN THEIR TIME PERIODS IN VIEWERS AND KEY DEMOGRAPHICS

Both Freshman Series Post Week-to-Week Growth



MIKE & MOLLY and HAWAII FIVE-0 won their respective time periods in viewers and key demographics as both freshman series posted week-to-week increases, according to Nielsen preliminary live plus same day ratings for Monday, April 18.



MIKE & MOLLY was first in households (6.2/09), viewers (9.74m), adults 25-54 (3.5/08) and adults 18-49 (2.5/06) at 9:30 PM. MIKE & MOLLY was up +27% in households (from 4.9/07), +6% in adults 25-54 (from 3.3/08), even in adults 18-49 and added +1.83m viewers (from 7.91m, +23%) compared to last week's 9:00 PM broadcast.



HAWAII FIVE-0 was first in households (6.9/11), viewers (10.90m), adults 25-54 (3.6/08) and adults 18-49 (2.6/07). Compared to last week, HAWAII FIVE-0 was up +17% in households (from 5.9/09), +9% in adults 25-54 (from 3.3/08), +4% in adults 18-49 (from 2.5/07) and added +1.36m viewers (from 9.54m, +14%).



Updated Monday ratings will be available later today.