Monday, January 24, 2011

CBS Entertainment Releases

01.24.2011
THIS JUST IN... From CBS Entertainment... CBS's POST AFC CHAMPIONSHIP GAME SPECIAL BROADCAST OF "HAWAII FIVE-0" DELIVERS SERIES HIGHS IN VIEWERS AND KEY DEMOS

"Hawaii Five-0" Attracts 19.23 Million Viewers and Scores a 5.6 in Adults 18-49



CBS's post AFC Championship Game special broadcast of HAWAII FIVE-0 delivered series highs for the freshman drama in viewers and key demographics, according to Nielsen time adjusted fast national ratings for Sunday, Jan. 23.



At 10:13 PM, HAWAII FIVE-0 SPECIAL delivered an 11.2/19 in households with 19.23m viewers, 4.3 rating in adults 18-34, 5.6 rating in adults 18-49 and 6.7 rating in adults 25-54.



Compared to THE MENTALIST SUNDAY SPECIAL broadcast that aired after the AFC CHAMPIONSHIP GAME in 2009 (Ravens at Steelers), HAWAII FIVE-0 SPECIAL was up +12% in households (from 10.0/17), +16% in adults 25-54 (from 5.8), +22% in adults 18-49 (from 4.6), +39% in adults 18-34 (from 3.1) while adding +2.91m viewers (from 16.32m, +18%).

http://www.cbspressexpress.com/div.php/cbs_entertainment/release?id=27336